A new way to shop with mobile-phone apps Valerie Coffey, Online Industry EditorMobile-phones equipped with a scanning app can scan in QR codes that brings you to a variety of back-end applications with more information about the product. In case you prefer to see it, feel it, and turn it over in person, another mobile-phone app detects when you’ve entered a store and sends you customized loyalty discounts, directions to specials, and provides marketing information to the merchant. [ Read more]
Splitting mobile app revenues evenly the WAC way
Valerie Coffey, Online Industry Editor Associate editor Phil Goldstein from our media partner
FierceWireless recently spoke with Wholesale Applications Community (WAC) chief
executive officer Peters Suh about the progress WAC has made since launching
the organization in early 2010. The group has a business model, has acquired
the Joint Innovation Lab, and grown its membership to 57 companies. They also
have plans for the upcoming Mobile World Congress event and the possibility of
working with Apple and Google. [Read
more]
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