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Media & Entertainment
Research Library
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Widen Enterprises, Inc.
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The value proposition of Digital Asset Management and more importantly DAM Software as a Service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that ...
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Widen Enterprises, Inc.
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It is now common for companies to generate huge amounts of digital content, both in structured and non-structured formats in their daily operations. This content can be a myriad of different digital formats, including scanned images and documents, emails, web pages, various spreadsheets, presentations, text documents, audio and video files, and animation, to name a few. These data assets can also ...
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Widen Enterprises, Inc.
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The last several years have seen a dramatic shift from traditional media to digital media such as online marketing and social media. The move to digital media has led to an exponential growth in digital marketing content, which has in turn created bottlenecks and inefficiencies in managing this content and difficulties in measuring the performance of campaigns and in maintaining a consistent ...
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Widen Enterprises, Inc.
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Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice ...
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EGO7 LLC
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Christopher Vollmer February 25, 2008 Leader, US Media and Entertainment IAB Annual Meeting Booz Allen Hamilton Phoenix
Years to Reach $20B in Ad Revenue 1030 127 (US Only) More Consumer Time 90 80 75 Addressing Marketers' desire for: 70 60 – Accountability 50 – Interactivity 40 37 – Relevance 30 25 Growing even faster 20 13 outside the US (e.g., UK) 10 0
Newspaper Radio Broadcast Cable TV ...
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Media & Entertainment
Video
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Widen Enterprises, Inc.
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Learn how Widen provides solutions to create promotions
- Empower non-technical users to create custom, branded print promotions online, including: ads, ...
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Widen Enterprises, Inc.
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Learn how Widen provides solutions to create digital media
- Manage, find and distribute photos, logos, audio/video clips, presentations and marketing ...
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