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Multimedia Technology Research Library

Why DAM Should be your First Technology Investment for 2010
Widen Enterprises, Inc.
The last several years have seen a dramatic shift from traditional media to digital media such as online marketing and social media. The move to digital media has led to an exponential growth in digital marketing content, which has in turn created bottlenecks and inefficiencies in managing this content and difficulties in measuring the performance of campaigns and in maintaining a consistent ...
 
Realizing the Value Proposition of Hosted Digital Asset Management
Widen Enterprises, Inc.
The value proposition of Digital Asset Management and more importantly DAM Software as a Service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that ...
 
Introduction to the Enterprise Video Market
Widen Enterprises, Inc.
Enterprise video usage has become very conspicuous over the past few years. The ability to easily and cost effectively reach out to a large audience through video webcasting and conferencing has been a major catalyst in getting enterprise markets to use video. Enterprise video is no longer seen as “nice to have” and has now started establishing itself as an integral part of everyday business. ...
 
DAM as SaaS 2.0: Monetizing the Content Lifecycle
Widen Enterprises, Inc.
Digital Asset Management (DAM) has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the overall DAM market but also brought to the table some very compelling benefits that are unique to the SaaS model while freeing-up valuable internal IT resources to do other productive tasks. To ...
 
How Digital Asset Management Can help You Achieve Top Marketing Executives' 5 Highest Priorities
Widen Enterprises, Inc.
Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice ...
 

Multimedia Technology Video

A Quick Tour of myBrainshark myBrainshark myBrainshark enables you, to quickly and easily author online multimedia content by adding your voice to Powerpoint slides, Word documents, photos, and ...
 
Widen Web-Based Digital Asset Management Widen Enterprises, Inc. Learn how Widen provides solutions to create digital media - Manage, find and distribute photos, logos, audio/video clips, presentations and marketing ...
 
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