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Color Systems Research Library

DAM as SaaS 2.0: Monetizing the Content Lifecycle
Widen Enterprises, Inc.
Digital Asset Management (DAM) has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the overall DAM market but also brought to the table some very compelling benefits that are unique to the SaaS model while freeing-up valuable internal IT resources to do other productive tasks. To ...
 
Why DAM Should be your First Technology Investment for 2010
Widen Enterprises, Inc.
The last several years have seen a dramatic shift from traditional media to digital media such as online marketing and social media. The move to digital media has led to an exponential growth in digital marketing content, which has in turn created bottlenecks and inefficiencies in managing this content and difficulties in measuring the performance of campaigns and in maintaining a consistent ...
 
Digital Asset Management: The Heart of Any ECM Solution
Widen Enterprises, Inc.
It is now common for companies to generate huge amounts of digital content, both in structured and non-structured formats in their daily operations. This content can be a myriad of different digital formats, including scanned images and documents, emails, web pages, various spreadsheets, presentations, text documents, audio and video files, and animation, to name a few. These data assets can also ...
 
How Digital Asset Management Can help You Achieve Top Marketing Executives' 5 Highest Priorities
Widen Enterprises, Inc.
Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice ...
 
Introduction to the Enterprise Video Market
Widen Enterprises, Inc.
Enterprise video usage has become very conspicuous over the past few years. The ability to easily and cost effectively reach out to a large audience through video webcasting and conferencing has been a major catalyst in getting enterprise markets to use video. Enterprise video is no longer seen as “nice to have” and has now started establishing itself as an integral part of everyday business. ...
 

Color Systems Video

Widen Web-Based Digital Asset Management Widen Enterprises, Inc. Learn how Widen provides solutions to create digital media - Manage, find and distribute photos, logos, audio/video clips, presentations and marketing ...
 
Widen Web-Based Dynamic Media Building Widen Enterprises, Inc. Learn how Widen provides solutions to create promotions - Empower non-technical users to create custom, branded print promotions online, including: ads, ...
 
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