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Marketing Applications
Research Library
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Coremetrics
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Online marketing grows more complicated every day. The proliferation of new media outlets, an increasing amount of data to analyze, the convergence of online and offline worlds, and decreasing response times to market changes fuel this complexity and make it hard to prove the viability of integrated marketing plans. Yet that’s exactly what marketers are expected to do.
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Coremetrics
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Your customers like it. You like it. Your competitors are probably doing it. And study after study has shown that personalized content can dramatically boost customer loyalty, online conversions, and revenue in both consumer and business realms.
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Widen Enterprises, Inc.
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Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice ...
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Selling People Ltd
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When organisations are deciding on entering a new market they immediately think of two main approaches. Firstly, setting up their own subsidiary or secondly setting up some form of distribution channel. Each of these entails set up costs and risks. If the risks can be minimised and justified then the expenditure may not be a problem.
This paper outlines a potential methodology to be used when ...
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Selling People Ltd
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When organisations are deciding on a ‘go to market’ strategy, particularly in new territories, there are usually two main choices to make, do you sell direct to end users and set up your own operation or subsidiary and customers or develop an indirect sales channel of distributors, agents or resellers?
This paper discusses and contrasts these two traditional approaches with the alternative of ...
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