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Marketing Services
Research Library
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Technology Business Research, Inc. (TBR)
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Throughout the economic downturn of 2008 and 2009, which dramatically impacted IT service spending, the Business Intelligence (BI) market remained a bright spot. In fact, many vendors experienced double-digit or even triple-digit growth of BI-related services in 2009, while experiencing revenue declines through the remainder of their portfolios.
Challenging economic times have created the need ...
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Selling People Ltd
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When organisations are deciding on entering a new market they immediately think of two main approaches. Firstly, setting up their own subsidiary or secondly setting up some form of distribution channel. Each of these entails set up costs and risks. If the risks can be minimised and justified then the expenditure may not be a problem.
This paper outlines a potential methodology to be used when ...
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Coremetrics
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Online marketing grows more complicated every day. The proliferation of new media outlets, an increasing amount of data to analyze, the convergence of online and offline worlds, and decreasing response times to market changes fuel this complexity and make it hard to prove the viability of integrated marketing plans. Yet that’s exactly what marketers are expected to do.
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Market2Lead
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Business-to-business marketing professionals are increasingly employing marketing automation software to improve the process of gathering, nurturing and providing sales-ready leads to sales teams. A large number of these software products are software-as-a-service (SaaS) also known as “on-demand” software. From the marketing professional’s perspective, a significant advantage of well-designed ...
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RightNow Technologies, Inc
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Email is a maturing, but still effective business communication channel. Whether you are innovating or duplicating what’s always worked in the past, technology, audience expectations, and CAN-SPAM compliance are creating a constantly changing email landscape.
Email marketers need to stay abreast of these changes in order to be consistently successful. Used effectively, email marketing is a ...
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