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Throughout the economic downturn of 2008 and 2009, which dramatically impacted IT service spending, the Business Intelligence (BI) market remained a bright spot. In fact, many vendors experienced double-digit or even triple-digit growth of BI-related services in 2009, while experiencing revenue declines through the remainder of their portfolios.
Challenging economic times have created the need for improved transparency across business functions, allowing vendors and end-users to identify ...
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Anderson Analytics recently performed a study that measured, among other things, the importance of various marketing trends to top marketing executives such as Chief Marketing Officers (CMOs). The “Marketing Trends Report 2010” survey was completed between January 11, 2010 and February 8, 2010 by respondents who are members of Marketing Executives Networking Group, hold a position of Vice President or higher and have a minimum base salary of $160,000. The survey showed that the top priorities ...
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When organisations are deciding on entering a new market they immediately think of two main approaches. Firstly, setting up their own subsidiary or secondly setting up some form of distribution channel. Each of these entails set up costs and risks. If the risks can be minimised and justified then the expenditure may not be a problem.
This paper outlines a potential methodology to be used when entering a new market, whether this is a new product or an existing product in a new ...
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When organisations are deciding on a ‘go to market’ strategy, particularly in new territories, there are usually two main choices to make, do you sell direct to end users and set up your own operation or subsidiary and customers or develop an indirect sales channel of distributors, agents or resellers?
This paper discusses and contrasts these two traditional approaches with the alternative of sales outsourcing. Sales outsourcing will suit companies who are looking to expand, or set up ...
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Sales outsourcing organisations are often been asked about the possibility of undertaking commission only sales engagements for clients. In many cases sales outsourcing agencies do not like to undertake commission only projects, preferring the availability of some form of monthly retainer.
This whitepaper was written in response to these requests, and to discuss the various thoughts that a vendor and potential sales outsourced supplier may have, enabling a constructive discussion to take ...
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Enterprise video usage has become very conspicuous over the past few years. The ability to easily and cost effectively reach out to a large audience through video webcasting and conferencing has been a major catalyst in getting enterprise markets to use video. Enterprise video is no longer seen as “nice to have” and has now started establishing itself as an integral part of everyday business. With an ever expanding base of organizations that depend on video webcasting and conferencing for ...
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Marketers recognize that Customer Intelligence is rapidly becoming a mission-critical discipline. This should come as no surprise — valuing, targeting, and retaining the best customers are skills in high demand. But few marketing organizations can muster the budgets, technology capabilities, or analytical chops to succeed. The crowded vendor community does little to simplify matters.
To help marketers understand who's who and what they do best, Forrester classifies the broader Customer ...
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Your customers are talking—to each other. Social media is a new channel that demands attention from your organization. The customer experience increasingly includes interaction over “hot” new sites like Facebook and Twitter: contact center managers must understand how to participate in these conversations, while frontline agents need guidelines for how and when to respond.
Today, it’s imperative companies understand how to participate in conversations on the social web. But with this social ...
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Creating the end-to-end, top-to-bottom supply chain is a vision in implementation for many supply chain managers. It requires responsive real-time visual smart solutions. Business capabilities in customer service, supply chain, merchandising and logistics are but a few processes that will be enabled by RFID. But if you limit your definition of RFID to compliance— tags only—and don't use it to improve your business processes, your enterprise will not gain tangible benefits, beyond ...
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Estimates on counterfeit trade exceed two hundred billion dollars (US). And inspections across the world cost billions, yet only a very few shipments are actually inspected. This issue has particularly impacted the vital Life Sciences Supply Chain. This article discusses some solutions that are at hand to reduce illicit trade and ensure a safe and secure supply of pharmaceuticals.
The past decade has seen an increase in the level of global trade, and along with it, the unintended consequences ...
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Accelerating the Path to Demand Intelligence with a Demand Signal Repository
WHITE PAPER Sponsored by: Netezza and Market6
Demand intelligence is about leveraging data/information for more efficient and effective business decision making. Utilizing demand intelligence improves the precision of pricing, product assortments, channel/store placement, and promotion, which are all essential for sustainable revenue management performance.
The benefits of demand intelligence are magnified when used ...
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Competitive pressure within the IT industry has caused companies to drive down costs and optimise performance in every department including sales. Traditionally, small and medium sized technology companies have recruited their own, in house, sales force or used third party distributors, VARS and resellers as routes to market.
In recent years, companies have started turning to a relatively new alternative - sales outsourcing. Sales outsourcers are specialist organizations which provide a highly ...
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The corporate citizenship slant toward Green IT depends on the public perception that being environmentally responsible is the right thing to do. However, some segments of the culture remain skeptical about the extent and ultimate impact of climate change.
For many high-tech companies, Green IT is more than just a technology; it is a strategic marketing initiative. Hardware, software and services firms alike are either burnishing their corporate image by promoting their own sustainability ...
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Competitive pressure, coupled with current economic conditions is causing companies to drive down costs and optimise performance in every department including sales. Traditionally, small and medium sized companies have recruited their own, in house, sales force or used third party distributors, VARS and resellers as routes to market.
In recent years, companies have started turning to a relatively new alternative – contracting out elements of their sales function, be that limited to a ...
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The last several years have seen a dramatic shift from traditional media to digital media such as online marketing and social media. The move to digital media has led to an exponential growth in digital marketing content, which has in turn created bottlenecks and inefficiencies in managing this content and difficulties in measuring the performance of campaigns and in maintaining a consistent brand image.
Digital Asset Management (DAM) technology can overcome these problems by automating the ...
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The value proposition of Digital Asset Management and more importantly DAM Software as a Service (SaaS) is no longer a "leap of faith." DAM is now a "must-have" for organizations looking at gaining marketing efficiency. Market evolution aided by infrastructural and technology advancements in storage, security, bandwidth, rich internet applications and web services have created a landscape that puts customers in a situation that they never were in before - they have choices. Customers have a ...
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Digital Asset Management (DAM) has evolved tremendously and has spawned the emerging model of DAM as Software-as-a-Service (SaaS). DAM as SaaS has not only capitalized on the value proposition of the overall DAM market but also brought to the table some very compelling benefits that are unique to the SaaS model while freeing-up valuable internal IT resources to do other productive tasks. To remain competitive organizations across verticals are clamoring to build efficiencies. This has changed ...
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It is now common for companies to generate huge amounts of digital content, both in structured and non-structured formats in their daily operations. This content can be a myriad of different digital formats, including scanned images and documents, emails, web pages, various spreadsheets, presentations, text documents, audio and video files, and animation, to name a few. These data assets can also cross all functional areas of an organization, such as marketing, product development, accounting, ...
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Your customers like it. You like it. Your competitors are probably doing it. And study after study has shown that personalized content can dramatically boost customer loyalty, online conversions, and revenue in both consumer and business realms.
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Countless benefits can be achieved through the implementation and use of an on-demand predictive dialer. Web-based call center solutions reduce overhead costs, increase cam- paign effectiveness, and build greater market share, revenue streams, and customer loyalty. That’s why last year organizations across the United States spent over $3.2 billion on pre- dictive dialing technologies and related call center components, according to Datamonitor.
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Enhancing Call Center Success with Predictive Dialers
The use of predictive dialing software is on the rise, as more and more call centers recognize the tremendous value that these powerful solutions can offer. In fact, lead- ing analyst firm Datamonitor claims that the North American market for call center component technologies such as predictive dialing systems has grown at an annual rate of 3.8 percent, reaching over $3.2 billion last year. Even greater growth in these types of solutions ...
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As travel costs continue to skyrocket, expenses associated with conducting face-to-face sales calls are also rising sharply. American Express Global Business Services predicts that the average cost of a domestic business trip will jump approximately 6 percent this year. Additionally, many companies are globalizing their operations, striving to sell their products and services to a broader, and more geographically-disperse customer base. This makes it even harder and more expensive to win new ...
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Online marketing grows more complicated every day. The proliferation of new media outlets, an increasing amount of data to analyze, the convergence of online and offline worlds, and decreasing response times to market changes fuel this complexity and make it hard to prove the viability of integrated marketing plans. Yet that’s exactly what marketers are expected to do.
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Use Email as an Essential Part of your Integrated Marketing Plan
In challenging economic times, your marketing efforts are critical to your company’s financial well-being and future. This is no time to let marketing activity grind to a halt. Instead, use the cost-effective options that make the best use of your marketing budget. Interactive campaigns – especially email marketing – can help your company survive and thrive, and be well-positioned for the return of better days.
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Total Engagement Marketing: 10 Ways to Improve Email Marketing Response in 2010
by Tom Bishop, Marketing Manager & Marianne Cellucci, SEO/PPC Analyst
Total Engagement Marketing is a new set of rules that puts your business in continuous touch with customers, at any moment, on any medium. You get feedback, answer questions, sell products and win referrals. It makes email the center of your marketing strategy.
Our latest white paper shows you how to make email the cornerstone of your Total ...
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Business-to-business marketing professionals are increasingly employing marketing automation software to improve the process of gathering, nurturing and providing sales-ready leads to sales teams. A large number of these software products are software-as-a-service (SaaS) also known as “on-demand” software. From the marketing professional’s perspective, a significant advantage of well-designed on-demand marketing automation software is the ability to accomplish tasks (especially Web-related ...
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Creating and Deploying Predictive Strategies that Drive Customer Value in Marketing, Sales and Risk
Angoss is helping its clients achieve significant revenue growth and measurable return on investment, with systematic productivity improvement in their marketing, sales and risk management operations. We are doing this by helping our clients create predictive models through their data mining activities that create new insight and understanding about their customers, and by embedding this ...
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Errors in your database of customers and/or prospective customers are causing you to waste time and money on your direct marketing campaigns.
Such errors can range from invalid postal and email addresses or phone numbers to duplicate records on a single person, each of which containing partial information about that person. And if your database includes information people provide themselves via web forms, bad data is even more likely. Fortunately, there are simple steps you can take to improve ...
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Studies have shown that businesses that maintained or increased their marketing expenditures during past recessions enjoyed significant success as a result. McGraw-Hill Research conducted such a study in the 1980s. It analyzed the performance of 600 companies during a period that included the recession of 1981 to 1982. The study showed that businesses that maintained or increased spending on advertising during that recession experienced more growth in sales revenues than those that eliminated ...
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The IBM Cognos® 8 platform meets all the criteria needed to effectively enable enterprise-scale business intelligence: It considers the diverse information needs of all users; it keeps maintenance costs down, and it leverages existing assets without duplicating existing infrastructure. Backed by an industry leader and featuring an open data strategy, the IBM Cognos 8 platform provides an ideal foundation to easily deploy, use, and integrate a BI solution.
Business Intelligence (BI) software ...
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Drip marketing involves a series of marketing tactics that nurture a prospect from the initial contact until the prospect is ready to be engaged by an inside or outside sales representative. For example, a campaign might offer white papers, webinar invitations, free trials, etc., one at a time, over the course of your sales cycle. The success of such a campaign depends on several factors. Chief among them are obtaining the prospect’s permission to send email messages and enforcing strict ...
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Email is a maturing, but still effective business communication channel. Whether you are innovating or duplicating what’s always worked in the past, technology, audience expectations, and CAN-SPAM compliance are creating a constantly changing email landscape.
Email marketers need to stay abreast of these changes in order to be consistently successful. Used effectively, email marketing is a cost-effective and personal way to reach both customers and new audiences. But the power of email can ...
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Christopher Vollmer February 25, 2008 Leader, US Media and Entertainment IAB Annual Meeting Booz Allen Hamilton Phoenix
Years to Reach $20B in Ad Revenue 1030 127 (US Only) More Consumer Time 90 80 75 Addressing Marketers' desire for: 70 60 – Accountability 50 – Interactivity 40 37 – Relevance 30 25 Growing even faster 20 13 outside the US (e.g., UK) 10 0
Newspaper Radio Broadcast Cable TV Online TV
MME Source: Universal McCann, IAB Internet Advertising Report, Booz Allen Hamilton Analysis ...
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Standardizing business intelligence tools across an entire organization has obvious benefits in terms of simplification and cost-savings. But for standardization to be truly effective, it must revolve around the right solution, one that addresses the organization’s exact business intelligence (BI) needs at a relatively low total cost. IBM Cognos® products— from IBM Cognos ReportNet for enterprise reporting to IBM Cognos 8 Business Intelligence for complete BI capabilities— have a proven record ...
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Industry initiatives to improve the customer experience and drive out cost from account opening and maintenance are still at a relatively early stage. Specifically, incorporating an easy to use EBAM standard to streamline these activities is lagging. But there is plentiful pent-up demand among corporate treasurers to streamline these processes and add new channels by which they can engage their banking provider. Banks that move quickly to build EBAM capability while aligning themselves with ...
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Intelligence Emerges from Enterprise Education Platform
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There are a number of reasons why VoIP has quickly become the newest, most promising and most dynamic voice communications technology within the telecommunications industry today. VoIP promises a vast array of cost-saving and productivity-enhancing benefits, ranging from reduced toll charges and network management expenses to advanced calling features and a more unified and flexible mobile work force.
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While some of the more recent trends have likely been a function of reduced spending on newer notebook systems, the more far-reaching effects of a long-term lack of enthusiasm with notebook innovation suggest that customers are disappointed with the leading OEMs offerings.
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From mid-2007 through the end of 2008, the general pattern of satisfaction with server management tools, as measured by TBR’s study panel, showed a general increase in the customer experience. Beginning in 2Q09, satisfaction levels have declined at accelerating rates, reaching precipitous levels of decline by late 2009 and into early 2010. None of the OEMs have been immune to this trend.
Customer experiences with renewed offerings will establish a new set of expectations for Dell, HP and ...
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Business Intelligence (BI) systems increasingly provide the data that drives both strategic and tactical decisions for an enterprise. Many businesses have already invested heavily to aggregate data from diverse systems and applications in order to create a whole-enterprise view to fully reflect the daily state of the business, as well as support more effective, informed decisions. As businesses use BI systems more heavily, the challenge for IT is to keep the underlying databases accurate so ...
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For a single business intelligence solution to fulfill the full promise of BI, it must access all pertinent performance data, regardless of platform, and deliver the resulting information and analysis to all appropriate users, regardless of location. IBM Cognos® 8 Business Intelligence achieves this. It can access virtually any corporate data source. And it provides detailed, understandable views of that data for all users, from executives to analysts to casual BI users, with innovative tools ...
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The TCO of Cloud Computing in the SMB and Mid-Market Enterprises: A total cost of ownership comparison of cloud and on-premise business applications This independent report from analyst firm, Hurwitz & Associates, analyzes the comparative Total Cost of Ownership (TCO) of deploying cloud computing and on premise business applications. The report provides an overview of SMB requirements and challenges, provides context on how cloud computing is reshaping the economics and TCO of the business ...
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The idea that Telecom Providers need to offer business clients higher value, industry-specific “solutions” to succeed in competitive and commoditized communications markets is not novel. Telecom Providers know this. Traditional carriers, wireless and Internet service providers, independent solution vendors, virtual network operators and other resellers of telecom products and services have been working for years to combine voice, data, and Internet connectivity services with differentiated ...
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Whether large, mid-sized or small, every business depends on information to drive service levels, marketing efforts, positive customer experiences and higher profitability. Today, even small and mid-sized IT organizations face the inevitable demands for more information right now. Users won't wait. Customers won't wait. That means IT must deliver information where it's needed, when it's needed, however it's needed.
At most organizations information lives in applications and databases that ...
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"Strategy Execution vs. Business Intelligence: 101 Things BI Doesn't Do to Support a Performance Culture" is intended to help those in IT and business positions to more clearly understand the distinctions between ActiveStrategy and BI suite vendors. It provides a list of 101 functional differences that illustrate what might, at first glance, appear to be subtle differences, but are in reality critical to answering the question, “Will it drive better business results quickly?”
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WH IT E PA PE R : Leveraging the Services Hub for Supply-Chain Visibility
Actionable Supply Chain Intelligence: Leveraging the Services Hub
Introduction There is no question that supply chain visibility is a requirement for any company competing in today's global marketplace. After all, you've got to be able to see something if you want to manage it, especially if that something is as vital to your business as your supply chain, right? Okay, now that we're all agreed on that, can we also ...
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Servers and data centers consumed 1.5 percent of the total U.S. electricity consumption in 2006, says the U.S. Environmental Protection Agency in its August 2007 Report to Congress on Server and Data Center Energy Efficiency. In 2006, this consumption cost U.S. companies $4.5 billion. If these rates continue, the EPA estimates that this cost will increase to $7.4 billion in 2011. But – there’s good news! The EPA elaborates that “improvement management of storage resources may result in ...
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TBR recently met with Stan Litow, IBM’s vice president for corporate citizenship and affairs, to discuss the July publication of the company’s IBM and the Environment 2008 Annual Report.
In July, IBM published its “IBM and the Environment 2008 Annual Report,” a document that includes detailed information about the company’s environmental programs, initiatives and performance, including: significant energy savings, reduction of hazardous waste and improvements in waste collection/recovery.
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The Authority in IT Convergence Strategies
Integrien Moves Automated Intelligence Forward PNA believes IT management tools must continue to push the boundaries of automated analysis for IT staff to effectively resolve problems with the complex and dynamic infrastructure supporting business services. Analysis techniques such as dynamic thresholds dramatically reduce the number of alerts requiring IT action because alerts only occur when metrics are outside their normal range. Analytical ...
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HP and Oracle have recently announced the HP Oracle We assume in this paper that the reader is familiar with Database Machine. This has been positioned by Oracle as a Oracle database technology (10g, 11g et al) as we will not be competitor to Netezza and in this paper we examine the discussing this in any detail. We do not make that extent to which this is true and, if it is, where and when it assumption with respect to Netezza but, nevertheless, we might make sense to use the HP Oracle ...
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A Prepaid Calling Card Market Perspective The Hidden Costs in Purchasing a Prepaid Calling Card Platform
At IVR Technologies we come in contact with many start-up and existing ventures looking to enter the prepaid calling card market, and over the years we have seen many companies sink or swim based on their initial platform purchase decisions. The investment in a prepaid calling card solution is an important one and each venture has its own set of internal factors (experience, technical and ...
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The U.S. Hispanic Market is an intricate and rich blend of cultures from South America, Central America and Mexico. Although there has been some acculturation with western culture in the United States, this group continues to be very true to the symbols and traditions of its home countries. At a macro-level the U.S. Hispanic culture can be described using five cultural values based on the work of Hofstede (1980). Professor Geert Hofstede conducted perhaps the most comprehensive study of how ...
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Sage Software, a leading provider of business information management solutions, has known for several years that implementation of our Sage MAS 90, Sage MAS 200, or Sage MAS 500 ERP software systems results in significant enhancements in productivity, efficiency and streamlined business processes. The net benefits of the deployment and use of these products in distribution businesses has been documented in numerous case studies (www.sagesoftware.com), which illustrate both
increased revenues ...
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If your marketing team is providing your sales staff plenty of leads, but the sales team isn’t converting them into sales, the problem could be that your marketing team is actually sending the sales staff too many leads.
Send a sales team a batch of 100 leads and the sales staff will follow up on a sample of those leads. If the calls they make from the sample turn out to be weak leads, a sales staff will often abandon the entire batch. What your sales team needs in leads is not quantity, but ...
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Below is TBR’s commentary on "The global IT services market is percolating with signs that the recovery is under way."
TBR believes these signs that are manifesting themselves in the fiscal profiles of the industry players. New client additions at Infosys surged upward from a dry spell in 2009. Having closed its fiscal 2010 in calendar 1Q10 with strong sales and volume growth, higher employee productivity and many new clients, TBR believes Infosys is primed for a strong rebound.
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Why do we read about so many Business Intelligence (BI) projects missing the mark with their business users? Did the implementers misinterpret the requirements? Were the users unable to verbalize their needs accurately or clearly? Was the wrong technology deployed? Probably none of these caused the mismatch. Often it is simply a matter of not properly documenting the needed data and related business rules. In other words, the root cause is a poorly constructed or the complete lack of a data ...
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The problems caused by malware and malicious code in the form of rootkits and Trojans are multiplying
and increasing everyday. The response to these pervasive and escalating problems has created a new
industry of antivirus and anti-spyware software and solutions.
This white paper discusses blacklist-based software, one of the most common response solutions in the
marketplace that focuses on eliminating or handling the growing problem of malware. It also discusses
the relatively new and less ...
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Sage Software, a leading provider of business information management solutions, has known for several years that implementation of our Sage MAS 90, Sage MAS 200, or Sage MAS 500 ERP software systems results in significant enhancements in productivity, efficiency and streamlined business processes. The net benefits of the deployment and use of these products in manufacturing businesses has been documented in numerous case studies (www.sagesoftware.com), which illustrate both
increased revenues ...
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Below is TBR’s commentary on Samsung Electronics's 1Q10 earnings. Please feel free to use the below content, or call/email for additional commentary.
Samsung Electronics saw its mobile phone market share shrink slightly, from 21% in 4Q09 to 20% in the first quarter of 2010. The trend was not limited to Samsung: each of the traditional top five handset vendors lost share in 1Q10 due to competition from dedicated smartphone manufacturers RIM and Apple and from smaller Asia-based vendors in the ...
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Traditionally, storage performance has been closely tied to spindle count; the primary means of boosting storage performance was to add more or higher performance disks. However, the intelligent use of caching can dramatically improve storage performance for a wide variety of applications.
From the beginning, NetApp has pioneered innovative approaches to both read and write caching that allow you to do more with less hardware and at less cost. This white paper explains how NetApp caching ...
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IBM Cognos 8 BI is a single, integrated, enterprise-class Business Intelligence (BI) and Corporate Performance Management (CPM) product constructed around a Service Oriented Architecture (SOA). The integrated nature of the platform simplifies deployment and increases visibility of key elements of performance management within the application environment and, as a result, within the organisations. It provides ad hoc query, reporting, dashboarding, analytics, scorecarding, event management, and ...
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Corporate computing environments are becoming more complex. The presence of innumerable applications in a large computing environment coupled with the presence of knowledge workers, working from within the organization and remotely, the issues related to timely resource access/revocation are plenty. There is also the issue of productivity wherein a new user joining an organization has to wait for numerous approvals and IT related issues to enable them to access the resources. This delay causes ...
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Fujitsu GSB’s “one-face” is slowly taking form: Despite continued challenges in the global market, Fujitsu Global Services Business (FGSB) saw its first positive year-to-year growth in local currency since 3Q08. TBR attributes the organization’s improved revenue performance to steps taken to create a global IT services and solutions organization with “one-face” to present to clients, in addition to slightly improved market conditions and a year-ago compare quarter entrenched in recessionary ...
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The business value of reporting is simple: it communicates and helps you understand your company’s performance. It leads you to take action on recent information. It creates a common context for decision-making across every department and at every level. At its best, reporting is an integral part of performance management. IT departments can be challenged in delivering these simple values to a wide variety of users with different needs, and from a wide variety of different data sources. The ...
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Below is TBR’s commentary on Wipro IT Services’ 1Q10 earnings (fiscal 4Q10). Please feel free to use the content below, or call/email for additional commentary.
Wipro IT Services’ fiscal 4Q10 results indicate that market recovery is well under way, and the organization will rebound in 2010
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Make Your Emails Matter: Increase Email Relevance Through Segmentation and Targeting
by Marianne Cellucci, Certified Email Marketing Specialist
Net Atlantic’s white paper: “Make Your Emails Matter: Increase Email Relevance Through Segmentation and Targeting” covers the 5 most important components of a successful email marketing strategy. You’ll learn how to create relevant content, apply profile and behavior-based targeting, automate email campaigns to match the customer lifecycle, achieve ...
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TBR COMMENTARY: TCS’ FY4Q10 RESULTS INDICATE THAT MARKET RECOVERY IS WELL UNDERWAY, AND THE COMPANY IS POSITIONED FOR A STRONG REBOUND IN 2010 Author: Erin Hichman, Analyst Published: 04.20.10 Last Updated: 04.20.10
Below is TBR’s commentary on TCS’ 1Q10 earnings (fiscal 4Q10). Please feel free to use the below content, or call/email for additional commentary.
TCS’ fiscal 4Q10 results indicate that market recovery is well underway, and the company is positioned for a strong rebound in ...
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Security has become everyone's business. Most organizations are
now paying careful attention to the need for better data protection
and secure communications. The rise in general security awareness coincides with a groundswell of new IT security products and services that continue to evolve and expand. These products can enhance the recurring revenue stream of resellers and service providers (SPs).
Advanced resellers and SPs recognize small and medium-sized
enterprise (SME) customers' ...
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Cyber warfare is unfortunately no longer found only in speculative fiction; it is with us today. Distributed denial-of-service (DDoS) attacks have been launched against the United States, South Korea, Kyrgyzstan, Estonia, and Georgia in recent years, and military and government computer systems around the world are assaulted by intruders daily. Some attacks come from nation-states, but others are perpetrated by transnational and unaligned rogue groups. Those bent on inflicting harm on nations ...
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In a tightening economy, with results and return on investment more important than ever, one of the most efficient and effective ways to spend marketing budgets is by developing your existing customer base. What’s more, satisfied customers are one of your most powerful marketing tools. There’s still nothing stronger than genuine personal recommendation, and keeping your existing customers happy will in itself help you generate more business.
This white paper discusses the effective use of ...
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It is a performance-driven world. Customers demand it. Shareholders demand it. Business analysts demand it. Company executives demand it. Managers demand it. There is no question that lack of performance has serious ramifications. As competitive pressures escalate, costs of doing business increase, regulatory requirements become more stringent, and expectations for doing more with less become standard business mantra. Successful companies cannot afford to underperform.
In a world obsessed with ...
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Solutions for Email Subscriber Management: How to Maximize Deliverability with your Mailing List
by Sean Snyderman, Compliance Specialist
A company’s relationships with clients is, without question, the most important factor in its success. Without knowledge of your clients, their relationship to the organization, and historical background a marketing campaign is likely to suffer greatly from irrelevance and loss of interest from potentially long term clients.
Managing your member lists ...
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Gartner’s updated Magic Quadrant represents one of several tools clients can use to evaluate this market. The 2009 Magic Quadrant depicts the relative strengths of the top 22 vendors offering multiregional, cross-industry business process management suites (BPMSs) that interest Gartner clients and nonclients the most. These vendors account for most spending in the BPMS market. However, customers should also consider other vendors that did not meet our inclusion criteria, such as those ...
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HP recently announced it will purchase Palm, a provider of smartphones powered by the Palm webOS mobile operating system. The price of the acquisition was $5.70 per share of Palm common stock in cash, which amounts to approximately $1.2 billion. The business press was generally negative regarding the acquisition due to the poor performance of Palm’s most recent products, the Pixi and Palm Pro. Because Palm is widely seen as a big loser in the smartphone market when compared to Research In ...
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TBR believes that Sprint’s social networking model could serve as a role model for sustainability practices in other industries.
An improved corporate image is a documented benefit of an active sustainability strategy. Harvesting that benefit, however, is becoming increasingly difficult as additional companies jump on the “green” bandwagon. When all the companies in a given industry say the same thing, sustainability as a marketing tactic becomes background noise. While companies might argue ...
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Technology 6 The Border Gateway Protocol (BGP) 6 BGP Convergence 6 Invalid Updates 7 BGP Reachability 7
Business Continuity and Intelligent Route Control 10 Economic 11 Technology 11 People 12 Environment 12
Avoiding the Frailties of the Internet with Intelligent Route Control
In any business climate, it is necessary to be prepared for contingencies that may affect business-critical operations. Business continuity is a philosophy that encourages a proactive approach to such business risks. ...
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In any company, sales are the lifeblood. This may sound like a truism but it is self evident that many companies forget this fundamental aspect of their business and as result don't pay enough attention to maintaining the health of this key function.
Fundamentally, not many businesses can trade for long with below budget sales performance, and the longer poor sales performance continues, the fewer options are available for corrective action.
Yet, how many companies, have got to a point ...
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IBM has partnered with Harvard University researchers on a new WCG project to discover organic materials that have the potential to create a more efficient and lower-cost solar cell. If this research proves fruitful, it has the potential to make solar energy much more cost-competitive with fossil fuels and other power generation methodologies. The project not only has the potential of solving future energy crises, but is a highly visible touchstone of IBM’s market position as a sustainability ...
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Apple recently urged shareholders to vote against a resolution that would require the company to publish a corporate sustainability report, an action that seems uncharacteristic given its green image.
Apple has a strong reputation as an environmentally aware company. Not only does it have a suite of products that are marketed as “green,” but its board of directors includes uber-environmentalist Al Gore. Given its green image, Apple surprised the business world recently when it urged ...
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Most high-tech and telecommunications firms focus on Green IT as the main thrust of their sustainability initiatives. Typically, firms build their own Green IT facilities in order to gain experience with Green technology, and then use those facilities as “proof of concept” marketing for their sustainability portfolios. Meanwhile, British Telecom is taking a very different approach. Instead of emphasizing Green IT, BT is touting the creative use of telephony and telecommunications to reduce the ...
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For every 100 qualified leads generated in a typical campaign, an average of two to five turn into revenue – a low rate of return, but considered acceptable among upper management as an unavoidable cost of doing business. At best, this number represents a miniscule 5 percent yield, which to put it in blunt manufacturing terms is worse than a 95 percent scrap rate! Not many other departments in an organization are allowed to provide a sub-5 percent process yield. Yet despite this low efficiency, ...
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You've worked hard to attract prospective customers to your website. But you're not done yet. Test-drive your online forms and you’ll see that they could be blocking the very business opportunities you’re working hard to get.
You’re probably no stranger to long winded web forms. For example, you have probably abandoned questionnaires that were irrelevant, redundant and meandering. By the same token, if you're committing the following mistakes on your web forms, you’re probably losing ...
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Achieving Visible Ops with Intelligent System Automation
Most IT organizations have begun the journey to process improvement and IT automation, and many have achieved meaningful results but processes remain flawed, and the inherent limitations in automation technology have prevented a real transformation. Many approaches to automation cause the wrong things to happen faster.
Process frameworks like ITIL and CobiT provide best practices for defining IT processes, but they lack prescriptive ...
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Oracle is beginning to position itself as a leader in Product Lifecycle Management (PLM), a technology that helps companies manage the entire lifecycle of a product – from conception to design to manufacturing to disposal/recycling. PLM is a key element of corporate sustainability because it allows companies to better understand the environmental impact of a product line, and prevents them from pushing pollution and excess energy usage up or down the supply chain.
See more on how Oracle is ...
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The software industry is in turmoil. Like most other sectors, the industry is consolidating, technology is changing, sales are spiraling down, sales cycles are elongated and there is pressure on prices.
Software companies generally fall into one of the following stages of a company lifecycle: Startups, Emerging, Mature, Declining and Transformation. In 2008, revenues for the Software 500 as ranked by Software Magazine totaled $451 billion, up 14.7% from 2006. Revenues for the Software 500 ...
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The world’s largest vendor of cloud computing, Salesforce.com has embraced the Green IT concept, extensively. With yearly sales in excess of $1.3 billion and more than 4,000 employees, Salesforce.com is the world‟s largest vendor of cloud computing and, through the creation of the development environment Force.com, has encouraged a massive environment of similar cloud computing applications. While most buyers of sales and marketing technology realize that cloud computing is massively cheaper ...
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According to the U.S. Department of Commerce, international visitors to the United States in 2008 spent a record-breaking $142 billion, a 16 percent increase over 2007 spending levels. Although the current recession will likely prevent 2009 from being another record-breaking year, increases in international travel to the U.S. will resume as the global economy recovers. International visitor spending in the U.S. soared 77 percent between 2003 and 2008, and experts predict that this trend will ...
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Today, more people are entering data into databases — and making more keying mistakes — than ever before.
At the same time, organizations are becoming increasingly aware of the importance of high quality data to the success of critical business initiatives such as customer service, customer relationship management, cross- selling and target marketing.
Compounding organizations' data quality problems are the dynamics of e-commerce, where customers seem more concerned with speed than accuracy. ...
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Unlike most computer vendors, HP is heavily involved in selling printers and the digital-ready paper that goes into them. In fact, the company’s Imaging and Printing Group accounts for fully 20% of total HP revenue. HP is also a major distributor of paper. For example, HP is the world’s top-selling brand of inkjet photo papers. In contrast, nearest competitor Dell sells almost no paper; printer revenues are so small that they are reported along with “software and peripherals” – and even then ...
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Mergers and acquisitions offer organizations a variety of potential benets. They may be undertaken for such purposes as geographic expansion or broadening of the organization's product portfolio.In many cases,however, one of the primary objectives is to enhance ROI by increasing revenue potential. M&As can be an effective way to improve sales and marketing efciency by expanding the organization's customer base and market share.
In practice, however, the success of an M&A initiative may be ...
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IDC believes that the rise of Cloud computing has the potential to be among the most transformative developments in the world of information technology in the last 20 years. To date, Cloud computing is already having a significant impact on the way technology vendors are service-enabling and delivering applications, how CIOs think about infrastructure and datacenter optimization, how vendors are building platform- based BPO and other high-level service offerings, and how CIOs approach building ...
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Despite measurable scientific evidence of the reality of climate change, there is an active political movement in the United States promoting the notion that the change is either not happening or, if happening, is not due to human activity. This climate change denial movement has the active support of several members of Congress, including several senior members of the U.S. Senate. It has become a cause for various right-wing pundits and has gathered steam in the wake of the theft and ...
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